RAYMOND CHETTI
Co-founder & CEO at
XAI Land
(formerly "CRE Korea")
LEED Green Associate
Urban Planner
Retail / Commercial Real Estate
GIS / Huff Gravity Model Consultant
Rotarian
Former Urban Land Institute (ULI) Korea YLG Chair
Extrovert | Intuitive
Thinking | Perceiving
ABOUT
Raymond Chetti is a Korean-American, Seoul-based proptech entrepreneur whose background is grounded in undertaking market / GIS analysis and feasibility studies for retail and mixed-use projects in Asia (China, South Korea, Vietnam, & Malaysia), the Middle East (Jordan, Saudi Arabia, U.A.E., Bahrain, Kuwait, Oman, Qatar, & Egypt), and North America (U.S., Canada, Mexico, & Panama) and one and a half years of leasing, property development / investment, and disposition of South Korean real estate.
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He is an urbanist who is passionate about public and private sector led innovation in making cities better places to live.
Ray enjoys opportunities where he can bring new to market ideas and concepts to places that lacked them before, as seen in his track record with founding South Korea's first young professionals Rotary club, Seoul Young Leaders Club (SYLC) and the country's first Urban Land Institute (YLG) chapter, ULI South Korea YLG.
WHAT I DO
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Site Location SWOT Analysis
Being able to capitalize on a project site's strengths and opportunities while also mitigating its threats and weaknesses can either make or break it. Ray's research, analytical, and illustrative skills enable him to analyze any site's existing and future conditions in order to assess these four critical aspects.
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Case Study Analysis
Comparative benchmark case studies are important for any project as they can provide several ideas that can be localized for a project's target market. Ray's prior work experience allows him to access several databases of benchmark case studies and create real estate or urban planning profiles with information that is relevant to your project.
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Retail Demand Analysis
Calculating the estimated annual sales and the amount of supportable retail floorspace for a proposed development is dependent on market data available. Ray has conducted retail demand analysis for several large scale developments in Asia (Malaysia, S. Korea, & China) and North America (U.S.).
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Market Positioning & Opportunity Analysis
In order for any project to be successful, it must identify specific voids in the existing and planned competitive market. Ray is able to research and analyze through mapping and competitive profiling where market voids are that a particular project can capitalize on.
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AutoCAD & SketchUp
Creating a masterplan to scale in AutoCAD and then 3D models in SketchUp help to visualize any project. Depending on a project's specific Owner's Requirements (OR), Ray is able to tap into the basics of AutoCAD and SketchUp to visually layout plans on satellite images.
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GIS Mapping
Visually representing complex socio-demographic data through well designed maps allows others to understand a particular location better than just tables with series of number. Ray is able to create maps relating to:
- Demographic (Population
Density, Income/ Social Media /
Twitter)
- Trade Areas / Catchment Areas
TEAM PROJECTS
I'VE LEARNED FROM
Since founding the Urban Land Institute Korea's (ULI Korea)
Young Leaders Group (YLG) in July 2013...
Since founding the Seoul Young Leaders Club (SYLC) in June 2015...
Seoul Plaza Proposal
(2014 - 2015)
Urban / City Planning Competitions
(2012 & 2014)
Executive Producer of SUNY at Buffalo's (UB)
Korean Student Association (KSA)
Korean Culture Night (UBKCN 2009 & UBKCN 2010)
Director of Marketing & Sponsorship of the
Starcraft Gaming League (SGL)
(2010 - 2011)
Founder of Kirin Tor League (KTL) &
M&A Architect of Warcraft Premier League (WPL)
One of the world's first and most successful Warcraft III team leagues
(2004 - 2005)
PROFESSIONAL PROJECTS
Private Sector
Public Sector
162
Skill Endorsements (LinkedIn)
59
"Urban Planning" &
"GIS"
Skill Endorsements
100+
Retail Development & Urban Planning
Consultancy Projects Completed
6
Awards & Certifications
17
Professional Development
Events Hosted
200
Total of Unique
Event Attendees
288
Followers on
"ULI Korea"
100
ULI Members in
S. Korea
Updated January 2016
10
Fundraising & Service Events
Hosted
US
$6,000
Funds Raised for Charity
4,433
Average # of Monthly Users Reached by "Seoul Rotary Club - Young Leaders Club" Facebook Page
36
SYLC Members
Updated January 2016
70
Staff & Performers Recruited & Managed
US
$2,500
Funds Raised for Show Production
350
Tickets
Sold
(Venue Capacity: 350)
US
$1,700
Ticket
Revenue
(US$5 per Ticket)
Data reflects UBKCN2010
3
Corporate Sponsorships Awarded
US
$1,500
Value of Sponsorship Raised (Financial & Hardware)
Data reflects Season I and II, the seasons Ray was actively seeking sponsorship
CONTACT
Collaboration Inquiries
For any questions please fill out the contact form below. I look forward to hearing from you on how we can collaborate on something interesting soon.