RAYMOND CHETTI

 

Co-founder & CEO at

XAI Land

(formerly "CRE Korea")

LEED Green Associate

Urban Planner

Retail / Commercial Real Estate

GIS / Huff Gravity Model Consultant

Rotarian

Former Urban Land Institute (ULI) Korea YLG Chair

Extrovert | Intuitive

Thinking | Perceiving

ABOUT

Raymond Chetti is a LEED Green Associate, an urban planning, commercial/retail, theme park, and story map GIS consultant with project experience in Asia (China, South Korea, Vietnam, & Malaysia), the Middle East (Jordan, Saudi Arabia, U.A.E., Bahrain, Kuwait, Oman, Qatar, & Egypt), and North America (U.S., Canada, Mexico, & Panama).

 

He is an urbanist that is passionate about government led innovation in making cities better places to live.

 

Ray enjoys opportunities where he can bring new to market ideas and concepts to places that lacked them before, as seen in his track record with founding S. Korea's first young professionals Rotary club and the country's first Urban Land Institute (YLG) chapter

WHAT I DO

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Site Location SWOT Analysis

Being able to capitalize on a project site's strengths and opportunities while also mitigating its threats and weaknesses can either make or break it. Ray's research, analytical, and illustrative skills enable him to analyze any site's existing and future conditions in order to assess these four critical aspects. 

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Case Study Analysis

Comparative benchmark case studies are important for any project as they can provide several ideas that can be localized for a project's target market. Ray's prior work experience allows him to access several databases of benchmark case studies and create real estate or urban planning profiles with information that is relevant to your project.

KL Retail Demand
LOTTE
Retail Demand Analysis

Calculating the estimated annual sales and the amount of supportable retail floorspace for a proposed development is dependent on market data available. Ray has conducted retail demand analysis for several large scale developments in Asia (Malaysia, S. Korea, & China) and North America (U.S.).

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Market Positioning & Opportunity Analysis

In order for any project to be successful, it must identify specific voids in the existing and planned competitive market. Ray is able to research and analyze through mapping and competitive profiling where market voids are that a particular project can capitalize on.

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AutoCAD & SketchUp

Creating a masterplan to scale in AutoCAD and then 3D models in SketchUp help to visualize any project. Depending on a project's specific Owner's Requirements (OR), Ray is able to tap into the basics of AutoCAD and SketchUp to visually layout plans on satellite images. 

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GIS Mapping

Visually representing complex socio-demographic data through well designed maps allows others to understand a particular location better than just tables with series of number. Ray is able to create maps relating to:

 

- Demographic (Population 
  Density, Income/ Social Media /

  Twitter)
- Trade Areas / Catchment Areas

 
 

TEAM PROJECTS

I'VE LEARNED FROM

Since founding the Urban Land Institute Korea's (ULI Korea)
Young Leaders Group (YLG) in July 2013...
Since founding the Seoul Young Leaders Club (SYLC) in June 2015...
Seoul Plaza Proposal
(2014 - 2015)
Urban / City Planning Competitions
(2012 & 2014)
Executive Producer of SUNY at Buffalo's (UB)
Korean Student Association (KSA)
Korean Culture Night (UBKCN 2009 & UBKCN 2010)
Director of Marketing & Sponsorship of the
Starcraft Gaming League (SGL)
(2010 - 2011)
Founder of Kirin Tor League (KTL) &
M&A Architect of Warcraft Premier League (WPL)
One of the world's first and most successful Warcraft III team leagues
(2004 - 2005)

162

Skill Endorsements (LinkedIn)

59

"Urban Planning" & 
"GIS"
Skill Endorsements

100+

Retail Development & Urban Planning 
Consultancy Projects Completed

6

Awards & Certifications 
 
 

17

Professional Development
Events Hosted

200

Total of Unique 
Event Attendees

288

Followers on
"ULI Korea"
Facebook

100

ULI Members in
S. Korea
Updated January 2016

10

Fundraising & Service Events
Hosted

US

$6,000

Funds Raised for Charity

4,433

Average # of Monthly Users Reached by "Seoul Rotary Club - Young Leaders Club" Facebook Page

36

SYLC Members
Updated January 2016

70

Staff & Performers Recruited & Managed

US

$2,500

Funds Raised for Show Production

350

Tickets
Sold
(Venue Capacity: 350)

US

$1,700

Ticket
Revenue
(US$5 per Ticket)
Data reflects UBKCN2010

3

Corporate Sponsorships Awarded

US

$1,500 

Value of Sponsorship Raised (Financial & Hardware)
Data reflects Season I and II, the seasons Ray was actively seeking sponsorship

CONTACT

Collaboration Inquiries

For any questions please fill out the contact form below. I look forward to hearing from you on how we can collaborate on something interesting soon.

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